Catamaran RX – Innovation Center User driven interactive experiences to communicate client specific solutions and benefits GET IN TOUCH
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Catamaran RX


Innovation Center
Chicago, IL


Interactive Consultation
UI/UX Design
Custom Software Applications


20’ Gesture Video Wall
120” Custom Touch Table
Multi-touch coffee table

About The Client

Catamaran RX – Health Care Solution Provider

Catamaran, the industry’s fastest-growing pharmacy benefit manager, helps organizations and the communities they serve take control of prescription drug costs. Managing more than 400 million prescriptions each year on behalf of over 35 million members, our flexible, holistic solutions improve patient care and empower individuals to take charge of their health.

spinTouch’s client, Catamaran, processes one in every five prescription claims in the U.S. Catamaran’s industry-leading technology combines pharmacy data and advanced analytics to predict and protect those patients at high risk for preventable, costly healthcare conditions.


The Ask

Catamaran’s marketing team challenged spinTouch to develop a technology forward interactive experience at their brand new innovation center in downtown Chicago. This experience would need to serve as a marketing and sales enablement tool for clients and prospects. Catamaran’s goal was to clearly communicate their dedication to technology and innovation in a way clients would never forget so that new partnerships and opportunities would follow.

How We Can Bring Your Brand To The Forefront

In addition to the best in touch solutions, we specialize in fully tailored custom solutions including  Oculus, Kinnect 2.0, and Augmented Reality. Bring your event to life and separate your company & brand. Using an aray of our custom interactive solutions with our trusted partner network of pro av, exhibit/tradeshow and creative partners, we have brought brand and product promotion to the next level.


The Strategy & Experiences

spinTouch made a trip to Catamaran’s existing tour center and played the role of the client to better understand core marketing and value based messaging. Overridden with out of date technology and confusing sales presentations, it was apparent that new and innovative interactive solutions were needed. Through a collaborative discovery process, spinTouch’s interactive strategists crafted engaging digital solutions to deliver client driven presentations via touch tables, interactive displays, and gesture based video walls. All interactive hardware was powered by spinTouch’s RFID based recognition software that automatically tailors digital content to a specific user’s interests and needs.

Technology Solutions:

  • User recognition 3×3 gesture video wall to create a warm welcome for visitors up arrival. Guests can check their agenda, read Catamaran press releases, and even check their departing traffic/flight information
  • 120” multi user interactive touch table experience to deliver PBM solution benefits through omnidirectional HD videos and images.
  • Giant 3×6 gesture video walls and 2×2 interactive video walls to showcase Catamaran’s experience and accolades across various client verticals.
  • TruWindow™ virtual experience combines facial recognition technology and 4k content allowing guests to digitally step foot into Catamarn’s pharmaceutical manufacturing facility.


The Results

After just one month of the new Catamaran innovation center opening, the impact of the technology overhaul was felt from the sales team and all the way up to the C-Level. Visiting clients were engaged at a whole new level and new business across all verticals was percolating. In addition to new opportunities arising, guests were excited to share their experience at Catamaran’s innovation center with their peers and friends. Even mayor Rahm Emanuel caught wind of all the buzz and made a media day out of it.

Explore Case Study

Experience Catamaran Interactive

Ready to get started?

We look forward to hearing about your project and sharing our knowledge and expertise. Let’s set up some time for a brief discovery call to dive and discuss your ideas and overall vision.

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