Horizon Yachts USA
The annual Fort Lauderdale International Boat Show (FLIBS) is an opportunity for yacht, boat, and marine product companies to showcase their models in front of their target audience. By gathering a crowd with nautical interests, FLIBS attracts over 1,000 of the world’s yacht builders contending for the audience’s interest.
To maximize their exposure to an engaged audience gathered at FLIBS, Horizon Yachts needed a presentation solution that would highlight their yacht customization capabilities, engineering prowess, design competencies, and dedication to their customers. This was integral considering it was logistically impossible to bring their entire product line of yachts to the showroom floor.
Additionally, Horizon Yachts wanted to deliver a personalized conference platform for each of their visitors in order to demonstrate their company ethos of catering to a customers’ every request. The visitor’s participation is also crucially important to Horizon Yachts, given that their market is comprised of high net-worth individuals who hold tremendous standards for their product experience.
For us, follow-ups and great client experiences are critically important. With SpinTouch’s myShowcase, we were able to capture the contact information of intrigued prospects and accurately retain the specific yacht model of their interest, allowing our follow-ups to be precisely tailored and more focused to their needs.
With myShowcase, Horizon Yachts was able to:
With these new capabilities, Horizon Yachts has provided salespeople and their authorized brokers with the ultimate flexibility to cruise the entire portfolio of luxury yachts (conceptual or otherwise) to deliver customized experiences at scale.
By overcoming the implausible logistics of bringing their entire line of luxury yachts to the showroom floor, Horizon Yachts was able to show and not simply tell prospects about their products, expertise, and dedication to the customer experience.
We look forward to hearing about your project and sharing our knowledge and expertise. Let’s set up some time for a brief discovery call to dive and discuss your ideas and overall vision.