Healthcare Financial Management Association (HFMA) hosts an annual conference that attracts hospital leadership and vendors that provide services and solutions for hospitals. With their target audience gathered in one place, the HFMA conference was a chance for Avadyne to make a lasting impression and demonstrate their technological competencies.
In order to stand out, Avadyne needed to deliver an experience on the conference floor that will catch attention, generate leads, and raise brand awareness. However, in 2018, there were 330 vendors vying for the attendees’ attention. This meant that Avadyne needed to go above and beyond to do what their competitors aren’t to craft memorable interactions.
“Whether it was because of the video, or because they came by the booth and used SpinTouch screens, or the content that we were able to send them [visitors] as a result of their interactions — all of these things have helped us with our brand recognition and I look forward to it helping us with sales.”
Jayson Yardley – CEO, Avadyne Health, USA
At the 2018 HFMA conference, Avadyne was able to get visitors to come up just out of curiosity for the dynamic displays installed at their booth. Equipped with interactive content at their fingertips, Avadyne representatives were able to lead their curiosities into thoughtful conversations that were personalized to match each visitor’s priorities, needs, and interests.
In addition to increased foot traffic, Avadyne was also able to increase the credibility of their company as a technologically forward leader in the patient liability resolution space with an innovative interactive experience. By providing an elegant solution to the long-standing problem of static presentations, SpinTouch helped Avadyne articulate their mission and products with clarity and impact.
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