At the Concours d’Elegance our client Mercedes-Benz knew they were showcasing amongst some of the most acclaimed automakers including Ferrari, Bentley, Bugatti, and Alfa Romeo. With over 15,000 spectators attending the event, and so much to see, Mercedes knew it would need to give guests a compelling reason to engage with their brand. And, with a classic car culture dating back to 1926 Mercedes knew that a powerful brand experience with consumer could be delivered by way of sharing its rich history with them in a new and modern way. Exactly how they would do this they were not quite sure, and that is why Mercedes-Benz reached out to spinTouch given their experience and success creating unforgettable brand experiences.
“Working with spinTouch has been great, the technology is easy to use… guests were able to get actively engaged rather than passively watch video”
Heiko Schmidt – Product Manager, Mercedes-Benz, USA
Mercedes had successfully attracted more foot traffic to their booth than any prior year, and by no coincidence it was the same year they took a leap of faith and invested in a technology driven guest experience. The interactive brand experience they created for spectators bears semblance to their ability to connect cars and customers throughout their history. By offering a discovery driven approach to learning about their history and unrivaled innovation, Mercedes let the displays tell their story… a story that car enthusiasts aspire to be a part of due to their rich heritage. spinTouch was honored to help bring forth innovative technology to create a strong bond between consumers and the Mercedes brand.
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