It’s not always easy articulating the ins and outs of robust technologies to consumers, especially at CES where attention spans are limited to the next gadget or gizmo to catch their eye. That is why TP Link knew they had to showcase their Deco Wi-Fi solution in a visually inspiring and educational fashion. With over 100,000 consumers walking the show and thousands of exhibitors, TP Link needed a compelling way to draw consumers over to their booth. Hand out brochures or passive presentations were not going to cut it. They knew they would need to be just as innovative showcasing their products as they were developing them to ensure maximum brand impact.
SpinTouch has helped us relay the whole home Wi-Fi category in a very simple way for the average consumer to understand
Martin Proepper – SR. Manager, Product Marketing @ TP-Link
Just as TP-Link had hoped, the “paint your home on Wi-Fi” interactive experience brought in thousands of visitors throughout the course of the show. Consumers were so intrigued by the digital experience that they brought over their peers and passerby’s to the booth, urging them to give the Deco touch table experience a try. As the TP-Link team put it, this type of excitement and engagement was unlike anything they had seen before at past events. At the 2017 Consumer Electronics Show, TP-Link was truly able to accomplish a win-win. Not only were they able to easily communicate the value of the innovative products, but they were also able to create an unforgettable hands-on experience for consumers, “boosting” their brand coverage.
After receiving an overwhelming response, TP-Link also utilized the same approach on live television, showcasing a visual explanation of their technology for HSN. It was one of the most successful shows due to the empowering video that really showcased the technology in an informative and functional manner.
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