Both tools offer cutting-edge technology that pulls viewers into the moment. Best of all, users have full control over how their content appears on the screen and how they guide users along the journey.

However, users will notice some key differences between the two, and choosing one or the other requires more than just price considerations. Here are some of the most significant differences between spinTouch myShowcase and Intuiface so you can make an informed decision.

Customization

Both Intuiface and myShowcase offer extensive customization options when it comes to content creation. The real question is just how much you want to control. 

Intuiface puts the designer in the driver’s seat for the majority of the journey, allowing you to design just about every piece of the experience. This includes how the app is designed, its features and functions, and how people will interact with those features. This can go several layers deep, and a successful app hinges on good design. If you have the right people on your team to create the experiences you want, this can be a good option.

myShowcase leverages many done-for-you systems to take the guesswork out of app design. It’s like emptying an empty building that’s ready for you to fill and decorate. You have a solid structure and can put your unique spin on it. For first-timers or smaller teams that don’t have the roles or resources to create scratch-made experiences, this is usually a better path.

UX

Because Intuiface gives you more control over design, UX becomes a huge part of your overall content strategy. This is what makes or breaks an app: if it’s poorly designed, no one will want to use it. Taking charge of UX means building out all of the elements: buttons and controls, placement, size, colors, fonts, shapes, images, menus, and more. And this is all before you start designing your actual content and implementing it within the app. 

myShowcase helps to relieve most of the UX burden for companies by doing the coding and design for you. You still get to customize the experience using ready-made features and go as many layers deep as you like. This frees up more time and resources for you to focus on content design and implementation. We developed myShowcase based on hundreds of events and use cases from companies that utilize this same application design. 

Time to Deployment

With heavy customization and design comes more time added to your project timeline. It involves more roles, which leads to more meetings, more resources, and more testing of the design before it can be approved and launched. Depending on your specific application goals, a longer timeline might not be feasible. 

With a strong structure, companies can complete their content design and launch faster because they’re not starting from zero. It’s the difference between building a house from the ground up vs. moving into one that’s already built. You’re putting your personality into a ready-built product, saving you time and money at every angle.

Pricing

Pricing is always a consideration when choosing business solutions, even if it’s not the most important priority. There are two ways to approach price comparisons: the dollar figure of a business solution and the total cost (e.g., time, people resources) of the solution. 

Intuiface’s basic platform starts at $960 per year and goes up from there, depending on features, the number of user licenses, and add-ons like premium support and data storage. However, companies should also consider the costs of needing expert UX designers and the extra time it will take to deploy the app given the level of customization it requires.

myShowcase offers custom pricing based on a company’s needs. You can request a quote to speak with a rep about pricing, ensuring you’re only paying for the features you need.  

In Summary: spinTouch myShowcase vs. Intuiface

Both Intuiface and myShowcase are powerful interactive content platforms that deserve a second look. But if you’re limited on UX talent and time or need a simple solution, Intuiface can be overkill. myShowcase wins the award for simplicity and ease of use, hands down. 

Learn more about spinTouch myShowcase and how it’s creating positive experiences for audiences around the world.

The post spinTouch myShowcase vs Intuiface: The Differences Beyond Price first appeared on An Interactive Digital Agency.

Spintouch is at the forefront of interactive application development, trusted by industry leaders such as Cisco’s top distributor of the year, Comstor’s booth.  The Comstor solution was developed by Spintouch and integrates a smart booth experience with augmented reality and touch tables.  Touch based product showcases such as Comstor are proven to generate warm leads.

Comstor-Cisco Smart Booth

The team at Spintouch leverages an expertise in user engagement and advanced analytics tracking to create a booth experience that brings an unparalleled level of product/solution engagement and lead capture.  Spintouch produces proven results.

Productizing interactive applications for the tradeshow space

Interactive learning is a no brainer—If your goal as an exhibitor is high engagement and high retention, then nothing beats hands on “touch” driven interactive learning. Surprisingly, up until recently there were virtually zero interactive applications on the market that would allow exhibitors to easily convert standard print brochures or websites into a content driven interactive storytelling experience that users would actually enjoy engaging with. When we say “easily” we mean no custom programming, minimal design required, and absolutely no headaches!

This seamless experience is delivered through our flagship interactive touch based application, myShowcase™. myShowcase™ is the answer for those exhibitors looking to tell a brand, product, or solution story through full HD picture, video, and text content. All digital content is neatly organized through a pre-designed and templated user interface. Organizing content with our intuitive layer by layer tree map offer users a great experience discovering content they are truly interested in.

Interactive lead capture and analytics for exhibitors

One of the most powerful features that exhibitors tell us they love using is the integrated myShowcase share feature. The share feature allows attendees to easily grab content from the presentation while emailing it to themselves to learn more post-event when they are better prepared to consume the information. I think that we can all appreciate this seeing that tradeshows are the most hectic and busy 8 hours of our lives! This is why we urge our exhibiting clients to create digital content (video, pictures, or infographics) that also doubles as compelling sales/marketing collateral.

While being able to easily share your products or solutions through an interactive experience sounds great but that is actually just the beginning. With our myShowcase lead gen and analytics features, following an event, exhibitors are provided a list of all attendees that shared content with themselves (name, phone number, company, email, etc.). Evaluating the specific content that was shared allows for a well prepared follow up that attendees appreciate. Engaged attendees become warm prospects which in turn create more opportunities and measurable event ROI!

myShowcase Plus+ Share Feature

Creating a “win” for both exhibitor and the attendee

An overreaching goal for exhibit companies should be to create an in-booth experience that benefits both the exhibitor and the attendee. Using bleeding edge interactive solutions like myShowcase offers attendees (potential customers) a discovery driven hands on experience that does not come off as “salesy”. We see many cases where a prospect divulges information during their interactive experience without a sales representative present, stirring up new opportunities immediately.

Attendees visiting 100+ booths in an 8-hour period have low attention spans and they must be compelled to engage. So when the other 99 booths next to you are delivering company, product, or solution information via print brochure or passive signage, interactive technology offers a great opportunity to stand out from the crowd. The question you have to ask yourself is simple. Do you want to keep offering out the standard collateral like brochures and product spec sheet? The type of information that will most likely get throw in the mix of 100+ other pieces of collateral. Or would you prefer to have prospects learning about your solutions and fully absorbing your messaging when the craziness of the show has ended and they can consume the information from the comfort of their home?

For the exhibitor this is a great value add to their list of pre-engineered solutions. This is an upgrade from print or passive signage, to fully immersive product/solution showcase with integrated business intelligence and lead capture. Until now there has yet to be a better feedback loop that is driven by the attendee’s interaction with content. Interaction is being tracked, information is consumed, interest is sparked, and leads are being generated. All of this is being made possible through our simple yet powerful touch based applications that can be run on just about any Windows PC and full HD touch monitor.

Have any questions about how you can leverage spinTouch’s interactive software for your next project? Contact Us! https://spintouch.com/

By Alano Vasquez | VP Digital Strategy & Sales 

The post How to Leverage Interactive Technology to Dominate the Tradeshow and Exhibit Space first appeared on An Interactive Digital Agency.